Miguel Pereira

I started in marketing leadership roles at media companies in the United States (recognized in the Ad Age Top 100 Marketing Executives), then moved on to lead marketing at El País (PRISA). I went on to found an agency (Social Noise), which over the years became Darwin & Verne, until I founded Unless in August 2026. Twenty years making marketing decisions with real budget and real results on the table, not just theory.

The last five I've spent turning artificial intelligence from a promise into installed capability: at Phileas, applying it to research, content and brand processes; on the board of ICOM Network, leading its AI Task Force for a worldwide agency network; putting that knowledge to work across all of these, and through the AI-for-business-strategy program at MIT Sloan (alongside IESE and UCLA Anderson).

That dual track (senior marketing leadership and real fluency in AI) is also what underpins my consulting brand. Unless_ is the synthesis of that whole track: a fractional structure built to enter your company without the friction of building everything from scratch. Collaborating with agility, flexibility and practicality, without the rigidity (or the cost) of hiring a large consultancy.