Miguel Pereira

I started in marketing leadership roles at media companies in the United States (recognised in the Ad Age Top 100 Marketing Executives), and from there moved on to lead marketing at El País (PRISA). I then founded a digital agency (Social Noise), which over the years became the leading digital agency in Spain. In 2017 it turned into Darwin & Verne. Until, in 2026, I started the Unless_ adventure. Twenty-five years making marketing decisions with real budget and real results on the table, not just theory.

Over the last four years I have devoted myself to artificial intelligence applied to marketing, communication and business, from Phileas, Darwin & Verne's specialist AI unit, where I work with GenAI on research, content and brand processes. I have also served on the board of ICOM Network, leading its AI Task Force for the agency network worldwide. And since 2024 I co-direct the Club Matador Artificial Intelligence Forum, and chair the working group of Inspirational, IAB Spain's creativity and advertising technology festival (2025 and 2026).

I have learnt by working on real projects across all of these, as well as by studying the 'Artificial Intelligence for business strategy' programme at MIT Sloan School of Management. I have also studied at IESE, UCLA Anderson School, Dublin City University and Universidad Autónoma de Madrid.

That dual track (senior marketing leadership and real fluency in AI) is also what underpins my consulting brand. Unless_ is the synthesis of that whole journey: a fractional structure built to enter your company without the friction of building everything from scratch. Collaborating with agility, flexibility and practicality, without the rigidity (or the cost) of hiring a large consultancy.