Notes
Notes
Miguel's personal notes on brand, marketing and artificial intelligence. Published on Substack, irregularly.
- 01
Marketing and AI, in the same direction
Sharpening marketing and adopting AI aren't two projects: it's the same decision, made with executive judgement.
- 02
An ecosystem is not a calendar
When the client buys one person's time, they buy that person's ceiling. An ecosystem moves the ceiling.
- 03
AI without fanfare
Useful applied AI rarely looks like an AI ad. It usually looks like a process that has gone quieter.